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Gillette To End Relationship with Tiger Woods

Will phase out Gillette Champions program too.

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By: TOM BRANNA

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Tiger Woods is being cut from Gillette team as P&G has decided not to renew the golfer’s endorsement deal when it ends on Dec. 31. The decision is not a surprise, as the brand “limited” Woods’ role as a spokesperson last December when his personal problems made headlines. Gillette is also phasing out the “Gillette Champions” marketing program in the first quarter of 2011. Mike Norton, a brand spokesperson with P&G, told Happi.com that the program will co...

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